Social Media Promotion

There’s definitely a science to social media. Consider what each platform can do for you and your followers.

Instagram is No. 1 in my book right now, and I believe that’s where the trend is heading. That is where I recommend focusing. Some studies are showing that people are spending more time there than on Facebook.

More than 500 million people use Instagram Stories every day. As a brand, this gives you an opportunity to reach and regularly engage with a mass audience. Creating Instagram Stories is a fun way to capture, use Hashtags and geotags tags can help you become discoverable to your target audience. 

Instagram Stories are viewed vertically and use your entire screen.

Try using the Poll feature to get feedback on business decisions such as what new product you may want to create since your customers can provide you with direct feedback.

By understanding the analytics provided in Instagram, you can track the success of your Stories. Paying close attention to your view completion rate is a key metric in understanding your performance. This will help you understand what type of content works best for you and improve it going forward.

 Don’t get caught up in the vanity metrics of getting more followers. You can have many followers but few customers. And followers don’t pay the bills — customers do. So focus on attracting your ideal clients and don’t worry about repelling those you don’t want to work with.

Likes are the social currency of Facebook. Respect your fans, and don’t dilute them with fake fans. Doing so will backfire — by filling your roster with fake fans, your reach and engagement will plummet because the supply of people who will actually see and interact with your updates will be smaller. Facebook’s Audience Insights provides detailed information about your target audience so that you can create more relevant content. The more relevant content that you deliver, the further your Facebook advertising dollar will go.